The newest Topman store is located in London’s Shoreditch district, and with its all-brick walls and simplistic, rugged atmosphere, it brings new meaning to the term “brick and mortar.” With all of this brick and its vintage feel, the Topman store’s design actually fits quite well with the menswear clothing company’s overall image of style with a completely laid-back attitude.

Dubbed as the “General Store,” the new Topman store features customized in-house displays, says the Retail Blog. The new space also includes art installations that will only be displayed for a limited time. In addition to core pieces from Topman, as well as pieces from Topman Design and Topman LTD., the Topman store will house seasonal collaborations with other brands and special pieces such as notebooks from Rite in the Rain and T-shirts and jewelry from Surface to Air. hypebeast