Adrian: Silver Screen to Custom Label

Anyone who saw the young star on the silver screen cinema in 1930 is undoubtedly familiar with Adrian Gilbert glamorous design. A leading fashion and costume designers from the 20th through the 50's, Adrian creativity influenced the fashion world, all the way from Paris couture designs for the days of fashion worn by American women of the era.

The book 2008 by Christian Esquevin Adrian: Silver Screen to Custom Label provides a summary of year-by-year from ten years of designing couture and ready-to-wear fashion for private label apparel, as well as detailing the Hollywood costume design.

Born in 1903, Adrian Gilbert attended the New York School for Visual and Applied Arts and also studied fashion design in Paris. He designed costumes for some of the production, both in the U.S. and in France, before it was recruited by MGM studios as a costume designer.

In designing the costumes for more than 200 films, Adrian plays a role in making Hollywood glamor to the new center on the global stage. He had the good fortune to dress silver screen luminaries as Greta Garbo, Jean Harlow, Joan Crawford, Katharine Hepburn, Judy Garland, Lana Turner and many others. Adrian even designed the costumes for The Wizard of Oz - right down to Dorothy's ruby ​​slippers. His design became visible signatures of some trend-setting young Hollywood stars, such as bias-cut silk dress Jean Harlow and Joan Crawford's highly-customized, broad-shouldered suits. Unfortunately for Adrian and his fans, the first Academy Award for Costume Design is not granted until 1948, after Adrian has retired from designing costumes for the film. "When the glamorous ends for Garbo, it also ends for me," said Adrian, when asked his reason for retiring from the fashion world cinema.

After working in Hollywood, Adrian really struck out on his own, refusing to collaborate with other designers or hiring for its private-label couture designs. He also only allowed him a ready-made designs that will be sold at one store in each city, to promote their exclusivity. Nevertheless, a breakthrough design was widely copied in the market and even called "Adrian silhouette." At the high point of his success, Adrian salon in New York City and Beverly Hills. His private label enjoyed decades of success between 1942 and 1952. He retired to Brazil with his wife Janet Gaynor and lived there until his death in 1959. Today the name is not widely known as other famous fashion designers, but its influence is unquestionable, as the person responsible for bringing glamorous golden age of cinema to American women everywhere.

In this book captures the essence of Christian Esquevin Adrian greatness style in the beautiful descriptions and photographs of classic design. Covering the years 1920 through 1950, we see a luxury and elegance influential creations on screen and off. From the show-girl costumes for private label creation, all that is beautiful and deserves the perfect style of the great designers. frankelcostume