We have previously talked about the number of innovative projects that have sprung up in the wake of the events in North Japan. Another fantastic project that caught our eye at the recent Tokyo Fashion Week, and is already harvesting results, aims at turning damaged lands in the Sendai area into fertile grounds for fashion. The big collaboration project that now includes more than 20 apparel manufacturers and retailers, was initiated by people from the textile and fashion industry such as Kondo Kenichi of Taishoboseki Industries,, in order to commence cotton farming in Tohoku area, where hundreds of hectares of land were devastated by the tsunami.
In the tsunami the rice paddies in these areas were not only destroyed, but left with high concentration levels of saline. “When the salt concentration level in the soil exceeds 0.2% it is impossible to grow rice on it, but cotton can grow on soil with 0.5% to 0.6% salt concentration” says Kondo.
The attempt of the Tohoku Cotton Project aims to create long term employment for the rice farmers by planting cotton crops on what used to be rice farms before the disaster. The cotton seeds were provided to affected farms and Taishoboseki buys up the cotton crops to spin them. The spun yarn is used to create commercial products and will eventually reach consumers.
Actual product sales are expected to commence in January 2012 and since the demand is already higher than anticipated, Taishoboseki plans to blend harvested cotton with other organic cotton to create approximately 20 tons of yarn.
The project is generating a lot of attention, especially after the recent Tokyo Fashion Week where top fashion designer Yuma Koshino announced her participation in the project and will be launching her products together with Japan Airline (JAL) for her next collection.
Other apparel brands such as Urban research, Lee and Lowrys Farm to name a few, are also delivering their message “Don’t forget Tohoku! We are still alive!” with the vision of seeing in the near future a sea of white cotton fields that spread far and wide all over the Sendai area and more importantly give residents employment and a new sustainable lifestyle.Yana
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